If you’re an Android enthusiast then you’ll probably know what I mean when I say “A/B testing.” It’s the method a lot of companies like Facebook and Google use to test new features. In theory it’s a great idea. By rolling out a feature to only a few users they can judge whether people like it and solve any issues. Sounds good right? Sadly some companies are, in my opinion, taking it too far. If you do too much A/B testing all at once the user experience starts to suffer.
